“How to Give Your Hotel a Competitive Edge”
Interview Series

“Join some of the industry’s
most respected figures to learn
How to Take Control of your Business to
Give Your Hotel a Competitive Edge”

Dear Hotel Owner or Hotel Manager

How would you like to have some of the top names in the Hotel Business come and join you in your office for 8 hours of packed information, sharing their secrets on how they have given each of their respective businesses a competitive edge, or helped others just like you to gain that edge?

Are you are frustrated at losing business to other hotels, who quite frankly offer nothing more or better than you do? If your answer is “yes” then join us for one, two, or perhaps all 10 of the interviews that I have lined up for you.

Here’s your opportunity to team up with TEN of the industry’s leading experts as they share their secrets for making a truly successful business and gaining a competitive edge.

 

 

 

Your “How to Give Your Hotel a Competitive Edge” Mentors and VIPs are…

Bob Cotton OBE Former Chief Executive of the UK hospitality industry’s trade body, the British Hospitality Association (BHA), and one of the hospitality industry’s most influential champions who has raised the profile of the profession in the UK to unprecedented levels in recent years. Bob shares his views on: What we can learn from the recession and his predictions for the future of the industry The 3 absolute basics hotels have to get right, and how even with big investment some hotels still get this wrong What hoteliers need to do to give people the ‘excuse’ they need to come and stay at your hotel

Nina and Gérard Basset Nina and Gérard are the founders of the boutique Hotel Terravina in the New Forest. The couple met whilst working at Chewton Glen, along with their future Hotel du Vin business partner, Robin Hutson. Hotel TerraVina encompasses Gérard’s passion and knowledge of wine – he is the only person in the world to hold the combined titles of Master of Wine, Master Sommelier, Wine MBA and, as of April 2010, World’s Best Sommelier. Nina has her own claim to fame as the youngest ever AA Hotel Inspector, and was instrumental in creating the Townhouse classification scheme. After months spent carefully renovating and adding a contemporary twist to Hotel TerraVina, Gérard and Nina are now extending the brand into the TerraVina label range of merchandise that reflects the hotel’s style and ethos.Gérard and Nina share with us: How they have used Gérard’s passion for wine in shaping the hotel’s identity and creating an award winning hotel Their 4 top tips for hoteliers for running a successful hotel brand

Peter Thomson Peter is now regarded as one of the UK’s leading strategists on business and personal growth. Starting in business in 1972 he built 3 successful companies – selling the last to a public company, after only 5 years trading, for £4.2M enabling him to retire at age 42. Since that time Peter has concentrated on sharing his proven methods for business and personal success via audio and video programmes, books, seminars and conference speeches. www.peterthomson.comPeter tells us: The 4 golden questions any business needs to ask to increase sales The best retention strategy there is, and to use this to test your relationship with your customers A simple model that has made Peter and many of his clients many millions of pounds

Lucy Whittington Lucy is my co-author of the Hotel Success Handbook. She combines her love of travel, business and marketing to focus on helping hotel and travel business owners get great results from their marketing. Combining her passion for travel with her love of marketing (especially online) her advice and tips for hotels is both researched and practical. Lucy shares: Her top 3 tips for maximising your online visibility so your website becomes more than just an expensive brochure and is one of the first on the list when prospective guests start searching, not tucked away on page 2 or 3 How to take control of your own hotel website so it’s up to date, without the need to spend a fortune with a web designer each time you need to change anything (and without the need to learn any complicated computer jargon!) How to keep your site focused on your customers so once they come to your site they convert into paying customers

Peter Birnie Peter is an independent consultant, who advises small hotels and B&Bs with their quality, food and wine and general running of the business. Other clients include Tourism South East, Visit England, Bournemouth University and the Alastair Sawday Guides. Additionally, he is involved with various regional and national award judging panels. He worked for 15 years with UK hotel and restaurant guides, Egon Ronay and then the AA, where he was Chief Hotel & Restaurant Inspector from 2003-2008. www.peterbirnie.comPeter  talks about: The 4 factors that influence quality in a hotel The top 3 things guests will notice when you get them wrong, and need to avoid 2 key areas in which hotels can influence quality which don’t require any big investment

Peter Hancock Peter Hancock is Chief Executive of Pride of Britain, the marketing consortium for small privately owned luxury hotels in the UK. Prior to joining Pride of Britain, Peter worked for Johansens, initially as a regional inspector and becoming a director in 1996. Peter is a fellow of the Institute of Hospitality and a fellow of the Tourism Society, and has a regular column in the Caterer and Hotelkeeper. Peter discusses: His must haves for any hotel What makes a hotel a destination in its own right What any hotel should be asking before deciding on whether a consortium is right for them

Sally Shalam Sally is a freelance travel writer with more than 500 articles published in the British national press. She specialises in reviewing accommodation in Britain, for a Saturday column in The Guardian Travel section and Condé Nast Traveller. This year she has been moving into a new area of work – something she says she enjoys tremendously – working as a consultant to the tourism trade, and now offers private and group workshops and mentoring specifically for small businesses such as B&Bs to help them with branding, marketing and PR. www.sallyshalam.comIn my interview with Sally she  shares her top tips on: How to get an editor or writer’s attention How small hotels can stimulate media interest, and gain maximum PR potential

Beppo Buchanan-Smith Beppo is manager of the Isle of Eriska Hotel in Argyll, situated on a private island reached only by a causeway. Since becoming a partner Beppo has turned the hotel from a seasonal operation to a full time facility using the growth in indoor facilities and activities as the backbone of the seasonal extension. In 2008 the hotel won the Catey’s Hotel independent Hotel of the Year and in 2010 won the Catering in Scotland Excellence Awards Hotel of the Year. Beppo shares: His first hand experience on how to turn a seasonal hotel into a year round destination (even in the most remote locations) His top 3 tips to give your hotel a competitive edge

Jennifer Keen Jennifer is director at Total Revenue Solutions, and helps hotels realise their commercial targets through the implementation of effective revenue management strategies. This is achieved through consultancy based commercial analysis, followed by a tailored training and team engagement programme. Total Revenue Solution works with Hotels, Conference & Events Team, F&B operators, Golf Clubs and Spas to unlock revenue opportunities. Jennifer discusses: How to engage your team to drive Total Revenue and maximise all opportunities within your business The top 3 considerations for a hotel in managing its rates to ensure it achieves a competitive edge

Josiah Mackenzie Josiah is an internet marketing consultant with experience designing and managing highly profitable new media campaigns for firms throughout North America, Europe, and Asia. Josiah specialises in helping hotels and hospitality businesses use the internet to increase direct sales. www.hotelmarketingstrategies.com In my interview with Josiah you will learn: 4 Key success tips to make best use of social media in marketing your hotel

Caroline Cooper I’m your host for the ‘How to Give Your Hotel a Competitive Edge’ Interview Series. But I will also be sharing some of my own insights. My career in hospitality spans over 25 years, and in recent years I’ve worked with thousands of owners and managers either one on one or in group situations to become more confident or effective leaders. There’s no doubt that the style of your leadership and the behaviour of your team are a key influence on the success of your hotel.I share with you my top 5 keys to having an engaged and motivated team who convey the image you want and the level of service your guests expect and deserve.

 

 

The “STANDARD PACKAGE” For just £97 total, you can have unlimited access to all the recordings
	The InterviewsThe full set of digital mp3 recordings of all 10 interviews plus my own session. That’s over 8 hours of tools, tips, and ideas on How to Give Your Hotel a Competitive Edge. Great actionable content, you can listen to time and again.	£137 Value
Caroline, I want the recordings on their own I understand this option is just £97

 

 

 

The “PREMIUM PACKAGE” For just £147 total, you can have unlimited access to the recordings and transcripts The InterviewsThe full set of digital mp3 recordings of all 10 interviews plus my own session. That’s over 8 hours of tools, tips, and ideas on How to Give Your Hotel a Competitive Edge. Great actionable content, you can listen to time and again. £137 Value TranscriptsGet coverage of the entire interviews, all 11 sessions, word for word written up for you to scan through and remind yourself of the key points and look back at specific examples that might be particularly relevant to your hotel. A great resource for sharing with your team and for future reference. £67 Value TOTAL VALUE £204 Caroline, I want the complete digital package including the full transcripts. I understand this option is just £147

Or get everything to help you put this all into practice!

 

The “PLATINUM PACKAGE” For just £197 total, you get full access to even more Business Building goodies, to help get you on track to Giving your Hotel a Competitive Edge The InterviewsThe full set of digital mp3 recordings of all 10 interviews plus my own session. That’s over 8 hours of tools, tips, and ideas on How to Give Your Hotel a Competitive Edge. Great actionable content, you can listen to time and again. £137 Value TranscriptsGet coverage of the entire interviews, all 11 sessions, word for word written up for you to scan through and remind yourself of the key points and look back at specific examples that might be particularly relevant to your hotel. A great resource for sharing with your team and for future reference. £67 Value   Ideas into action Planning DocumentThere’s a big difference between you picking up a few random ideas and interesting snippets here and there, and transforming your ideas about what you can do in your hotel to give it a competitive edge. This document will enable you and your team to capture the ideas as you listen to each interview, and then most importantly to take action.  £27 Value   Strategy PlannerReflect on all you have learnt and prioritise the actions you need to implement to achieve your strategy. This 16 page step-by-step template will take you logically through the planning process. So even if you don’t have a strategic plan already, working through this plan will help you clarify what you want achieve and what you need to do to give your hotel a competitive edge.  £47 Value   Self Audit ChecklistGet all the key points from all 11 sessions summarised into a quick reference self audit checklist, so you can get started straight away by reviewing your own hotel against the experts’ ideas and tips. So, you can get straight to the key points. I’ve done most of the hard work for you and summarised the main points into one concise self audit checklist. All you need to do then to get started is refer to this as you and your team review your own hotel. You can then prioritise and get started on the areas that will give you the biggest return. Each point on the checklist is referenced back to the interviews so you can refer back for more detail if you wish.  £67 Value  Audit Checklist TemplateAnd you’ll get the checklist in an Excel format too, so you can use that as a template draw up you own audit list using the template as your starting point to tailor to your own hotel. You can use this in a number of ways: sort by priority, sort by the person responsible, add your own auditing points. Then, as you come to work on each of these areas you’ll have the recordings and transcripts to refer to for the detail.  £67 Value Profit sensitivity analysis templateUse this handy spreadsheet to see immediately the impact of Increases or decreases in customer Changes in the average spend per head Changes in the average number of visits per customer. See what impact any of these will have on your income and profit margins  £27 Value Just £197 for Everything                                                   TOTAL VALUE £439 Caroline, I want the complete digital package for How to Give your Hotel a Competitive Edge Interview Series including the resordings, the teanscrips PLUS The Ideas into Action Planning Documet, the Strategy Planner Template, the Self Audit Checklist, and the Excel Audit Checklist Template. I understand this option is just £197 for absolutely EVERYTHING!

 

So let’s just recap and see what you get:

STANDARD PREMIUM PLATINUM The complete digital set of mp3 audio downloads of all 11 sessions The complete PDF word-for-word Transcripts The Ideas into Action Planning Document Strategy Planner Template The Self Audit Checklist in PDF The Self Audit Checklist Template in Excel to tailor to your own site Profit Sensitivity Analysis Template £97 £147 £197 Each package is totally downloadable so you get instant access, to store on your own computer and share with your team. No waiting around for bulky packages through the mail.