EDGE Hotel Marketing Workshop
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DVD Package now available
Dear Hotel Owner You know that to be successful you need to give your hotel a competitive edge. But so much has changed recently in the potential ways to market a hotel and it can be difficult to know where to focus your efforts, particularly on a limited budget. Can you relate to any of these challenges?
- Are you discouraged you don’t get more traffic to your hotel website, and would like to know how to fine tune it to increase traffic and get higher conversion rates?
- Do you need to find more cost effective ways to grow your list of prospective customers, engage and convert them to loyal paying guests?
- Would you love to have your hotel talked about in all the right circles and featured in the press so you can attract the attention of your ideal guests?
- You’re frustrated that you don’t have the time and money to do everything you’d really like to, and would love to be able to prioritise your efforts and rely more on your team to take an active role in helping you increase your hotel sales?
If you’ve answered yes to any of these questions then read on….. I’m inviting you to join me virtually on this one day workshop called EDGE that’s just for you, where we’ll be addressing all these questions. Recorded at the live workshop at the May Fair Hotel in London, you’ll get to see the full prgramme, plus receive personal online coaching at each stage of the programme. as –
This is what you’ll discover from this content packed workshop
You’ll be learning from me and my specialist guests in each subject area
- How the different online marketing channels work together to drive sales
- Simple and effective ways to increase your online visibility and the chances of getting found by your ideal guests
- How paid advertising can work in parallel with ‘organic’ search to maximise your visibility on search engines
- How to use email marketing to get more website traffic, generate more leads and increase sales for your hotel
- Easy methods to build and continually grow the all important email customer database
- Why and how to personalise your emails to ensure your contacts only get to hear of news and offers that are relevant, that consistently build customer loyalty, and avoid you being branded as a spammer
- What you need to be doing to ensure your emails still get opened, read and actioned by your busy customers – even from their iphone
- Thinking beyond newsletters – integrating email and social media campaigns
- What tools and systems you need to have in place to ensure your online marketing efforts are working
- Why PR matters to the success of your hotel
- Top tips on how to get on the radar of the right editors to increase your chances of getting your name in print – in the right places
- How to maintain your reputation online
- How to prioritise your activites to achieve the biggest impact
- Identify how to get your team taking ownership of routine activities, freeing you up to focus on the bigger picture
And, rather than just sitting and listening you are going to get ACTIVELY involved! Your DVD package comes complete with a comprehensive workbook as well as an online personalised coaching programme, to give you all the motivation and support you need to take action! No more notebooks full of notes that just get shelved the minute you finish listening. We’ve all been there. We’ve sat for hours taking copious notes, and come away with loads of ideas; but none of them ever get implemented! Why is this? Well, in my 20+ years of running events and delivering training workshops I’ve learned that the three biggest stumbling blocks that prevent people putting their new-found knowledge into action are:
- Making the transition from the theory to practical application to their own ‘real world’,
- Doubting their own understanding, confidence and ability to things put into practice
- Seeing it all as a daunting task so putting off taking any action until any momentum is completely lost
And overcoming each of these barriers takes time, which none of us have to spare when we’re left to face them on our own amongst the day to day challenges of the business. Well enough of this! That’s why on this workshop you’ll be prompted at the end of each session to map out exactly how you will apply what you’ve learnt to your own hotel, and importantly have the opportunity to ask questions online to reinforce your understanding, flag up where you still have questions while you have an opportunity to ask us for more information and guidance, plan your first steps and in effect make a mini contract with yourself for taking action!
What you’ll come away with:
- A minimum of 5 new tactics to get more (qualified) traffic to your website to get more enquiries and bookings, and create a powerful online strategy
- A personalised plan of how you are going to make best use of email marketing for your hotel
- 3 quick wins to get more from your PR and increase your hotel’s visibility almost over night
- A focused and realistic plan to get these working for you right away
- At least one action you can implement within 24 hours of each section that will start to make a difference to your hotel’s sales
AND on top of this, you’ll have the opportunity to review the DVDs and share with your team. You won’t just be getting the PowerPoint slides which are meaningless on their own, you can revisit the full session from each of my knowledgeable guests as many times as you like, and share with your team too. Working ON your business is vital for its success. But you don’t have to do it by yourself. Discover the things you can be doing right now to get more bookings get the support you need to push your hotel business to new heights.
Who should invest in this workshop?
If you own or manage a small independent hotel and want to improve your marketing results, then this workshop is for you. Buy the full package now for just £147 (approximately $236).
What do I get in the DVD set?
You’ll get:
- The full workshop on 4 DVDs
- The workbook to help you plan the actions you want to take in your hotel All packaged up and mailed directly to your door.
- Plus an on line version of the workbook so you can get feedback and coaching on your actions
A great resource for you and for sharing with your team._
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Who you’ll be hearing from
Paul West Managing Director Ignite Hospitality Consultants |
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Paul West is founder and Managing Director of Ignite Hospitality Consultants, the industry leading branding, marketing and concept development agency for restaurants, hotels, spas and bars. With over 20 years’ experience in marketing and strategy development for hospitality businesses around the world including consulting projects in the UAE, Russia, the Caribbean, the United States and the UK. Paul advises CEOs, Boards, business investors, owners and entrepreneurs on brand and concept development, strategy development, communications strategy and market positioning. He holds advanced expertise in Internet Marketing techniques and regularly presents at hospitality seminars, academies and trade shows on digital marketing topics. www.ignitehospitality.com
| “Ignite Hospitality have been handling all of our Internet marketing for the past few years. The results have been superb, with a consistent return on investment that often surpasses 4000% on email communications. The redevelopment of our website has resulted in us gaining high conversion rates and great visibility for a wide range of search terms on Google. Many companies claim they are experts in Internet Marketing for hotels, Ignite actually are. It’s the integration of our website and internet marketing activities including Email, Adwords, SEO and our specialist built online shopping basket for gift vouchers, all provided by Ignite, that has allowed us to see such impressive returns. I would highly recommend Ignite for any quality Hotel.“ Peter Hinchcliffe, Director, Alexander Hotels, www.alexanderhotels.co.uk |
Fiona Robson Managing Director Rocketseed |
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Rocketseed are a leading email marketing company with offices in the UK, US, Australia and South Africa’ handling over 1 billion emails per year and work with many hotels to support their marketing, and drive more direct web bookings through email. Fiona’s background is in sales and marketing roles in hotels and tourism, most latterly Hilton. Rocketseed currently work with chains like Malmaison, Thistle and Sarova, and also individual properties such as The Hempel, Cannizaro House, and Carton House. http://www.rocketseed.com/
| “I was extremely impressed with Fiona Robson from Rocketseed. She restored my interest in email marketing which to be honest had disappeared. They can apply banners to your existing every day emails, this is really clever. The average hotel sends 300,000 emails per annum, so why not properly brand and include stronger marketing messages on them. It’s a no brainer” Hotel Website Marketing Event – June 2011 – (Posted By Ciaran Delaney, Meetingsbooker.com) http://blog.meetingsbooker.com/ |
Petra Clayton Managing Director Custard Communications |
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Petra has 17 years’ experience in Hospitality and Marketing. Her early role as Loyalty and PR Manager at Princess Cruises inspired a love for hospitality, particularly for food service development, and she later completed chef training at Tante Marie. Petra returned to agency marketing, delivering award-winning B2B campaigns, later becoming the Institute of Hospitality’s Director of Marketing and Communications. In 2007, Petra launched Custard Communications to deliver creative, strategic advice to venues, hotels, restaurants and caterers. She is a social media and digital PR expert, a seasoned speaker and a frequent trade press commentator. She also taught the Chartered Institute of Marketing (CIM) Diploma and holds membership of the Chartered Institute of PR, The Institute of Hospitality and the CIM. http://www.custardcommunications.com/
| “Petra has true passion and flair for marketing and PR. Her knowledge of her subject as well as her creative talents ensured that, when working with her company on a variety of projects, we delivered some great events and successful marketing campaigns.” Camilla Woods, Policy Director, BHA |
Caroline Cooper Hospitality Business Coach Zeal Coaching |
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Caroline Cooper is a business and leadership coach working with hospitality business leaders and owners to enhance business, personal and team performance and effectiveness, with a strong emphasis on gaining a competitive edge and improving the bottom line results. She founded Zeal Coaching in 2004, and now works with a cross section of hospitality businesses. She is a published author of the ‘Hotel Success Handbook’, on practical sales and marketing for small hotels. She is also a regular contributor to hotel industry publications such as Hotel Executive, eHotelier, Hotel News Now, Hotel Trends and Hotel-Industry.co.uk.
| “Caroline’s questions helped me clarify my priorities, focus my thinking and opened up opportunities. As a marketing exercise it was immensely valuable for as a small business it is always difficult to decide where to focus our time and money for the best return. The topics we covered and the questions you asked have helped us identify very specific opportunities for our business and will give us more confidence about targeting a specific customer market. Your approach and friendly manner are an asset and made the whole review a pleasure to undertake.” Nick Westington, The Angel House |
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The Programme
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What to do next
Click on the image below to order for £147 (PayPal will be shown as the payment provider. Don’t worry if you dont have a PayPal account; you can still pay by credit card. Just click through to Submit Order, then enter details in the secure area)
From what you’ve heard so far, is this something that is of value to you or not? Still not sure? You can always drop me a line caroline@zealcoaching.com to ask me more about the programme if you’re still not sure if this is for you.
# VAT does not apply
Please allow a minimum of 7 days for delivery