Finally a programme specifically designed for small independent hotels to showing you how to market a hotel and help get your hotel on the map, generate more business and increase sales.
**And you don’t even have to travel**
Dear Hotel Owner
Imagine in just 90 days being well on the way to Giving your Hotel a Competitive Edge and getting a steady stream of the type of guests you want, who truly value all you offer and better still are more than happy to refer you to all their friends…
*90-day EDGE programme for owners and managers
of small independent hotels*
Does this sound like you?
- You are currently not getting the occupancy levels you want, but know in your heart that it’s possible to achieve more?
- You’re fed up with seeing other hotels offering discount after discount, forcing you to reduce your prices?
- You know you could be doing more online and there is so much information out there, but don’t know where to start?
- You’re frustrated by the amount of time you spend working in the business rather than on it?
- You get positive comments from your guests and don’t know how to capitalise on this feedback?
- You have peaks and troughs of activity so that you’re either turning people away or completely empty?
- You’ve invested money in marketing but you don’t know whether or not it’s paying off and you’re reluctant to waste any more of your precious profits?
- You’re fed up with dealing with guests who don’t appreciate what you offer and you seem to be constantly trying to beat you down in price?
- At times you forget why you got into this business; it’s become pressured and it’s difficult to keep yourself motivated to do anything but the day to day priorities
OK, well hopefully you are aren’t experiencing all of these, but even one or two of these can be frustrating and stand in the way of your success.
Instead would you love to:
- Get the passion back into your business again, so you look forward to each working day.
- Have a steady stream of the type of guests you enjoy working with throughout the year, and who appreciate all you have to offer?
- Take enough bookings at peak periods to enable you to pick and choose when you close altogether?
- Increase the lifetime value of each guest and have them coming back time and again and will happily refer you to their friends and family?
- Have a clear plan of how and when you’re going to achieve this, in the knowledge you have the support to help you?
- Be able to take some time off for a holiday or to pursue your hobbies knowing that your staff can handle things when you’re not there?
- Identify the most cost-effective and best marketing tactics to increase your business?
- Look beyond the marketing to ensure that once you get in business you are able to give your guests the best you can to drive repeat business?
- Increase your profits to give you financial security?
More than just marketing
There’s no doubt that marketing is key to the success of any business. But without the right offer, the right people, the right systems and of course excellent customer service, even if you bring in new customers, it won’t convert into repeat business. So marketing needs to work hand in hand with all these areas and we’ll take a look at all these to check you have the foundations in place. And even if you do, we’ll find ways to hone and refine them.
I will take you by the hand and PERSONALLY walk you through the simply strategies and logical stages you can implement immediately to put you ahead of the competition and get everything working in harmony, so it becomes effortless to give your guests exactly what they want and get them coming back for more.
| I felt that we were already going in the right direction with our marketing but our conversation has given us useful pointers on which to act. There is so much information out there these days, it can be a bit overwhelming and having the opportunity to talk through our specific situation with you helped to clarify our priorities.Martin Page, Finca Son Jorbo |
Imagine in just a few days being able to:
- Take a step back and look at the bigger picture. As a business owner it’s all too easy to get bogged down in some of the minutiae rather than looking at the business as a whole.
- Gain clarity in what you are aiming to achieve, so you can identify your priorities and keep focussed.
- Having a fresh pair of eyes to discover new angles to approach your business that are both practical and achievable.
- Get advice and support to help you prioritise the actions you need to take for the best return on your time and budget.
- Build your confidence to explore different options to achieve your goals
- Have accountability so you don’t keep putting off the activities that take you out of your comfort zone
- Evaluate your results so you know what is working for you and what needs to be approached differently
| I know that the house and surroundings are a winner, but making sure that others know this too and can then choose to spend their holidays here will make all the difference…….Thank you again for your time and expertise, you have a way of bringing new ideas to the table that are realistic and doable!Gayle Palmer, Owner of Living Elements |
In just a few short weeks you’re going to walk away with:
- A real focus on your perfect customer so everything you do appeals directly to them and helps you attract their attention and win you more business
- A recognition and understanding of your strengths so you can capitalise on these to best effect
- An offer(s) which is a perfect match for your ideal customers which means you don’t need the hard sell
- A clear strategy to target your ideal customers so you can schedule in activities and not miss an opportunity
- A training plan for your team so they know what to do and how to do it to help you gain and maintain business and ensure consistency even when you are not there
- Identified potential businesses and individuals who can help you promote your business and maximise your own efforts
- An assessment of which marketing is working and what’s not so you can stop throwing away money and wasting effort on things that don’t work, and focus on that which does
- A way to capture positive customer feedback, and to capitalise on this to help bring in more business
| It’s always refreshing to speak to someone who can look at your business from the outside and give you constructive useful advice. Nicky Wragg ~ The Green Dragon |
The programme
This is a 90 day programme which you can start at any time. You will get one new module per week, so you can work in bite size chunks, with all the materials, tools and resources you need to implement each stage as you go.
What does the programme cover?
E stablish your market
D efine your identify & develop your offer
G enerate more sales
E ngaging with your audience
Over the 90 days you’ll get one module per week covering the key stages to Give Your Hotel a Competitive Edge.
In week one we kick off with:
What you want ~ Determining your goals, and taking stock of where you are right now. This will give you focus and clarity of direction Establish your market
- Here we get down to defining who you are aiming to attract to your hotel; your ideal guest. This is a key step before we embark on the following stages.
Define your identify & develop your offer
- What’s different about you ~ Identifying why your guests should choose you above your competition
- Packaging your offer ~ Determining your offer(s) so it appeals to your ideal guest / customer, adding value to increase spend
G enerate more sales through Engaging with your audience
- Your website ~ What’s it for, how to gain visibility, what message it conveys
- Your communication ~ Choosing the best communication channels, writing copy that sells, making the best of your mailing list
- On line and traditional marketing methods ~ and cost effective ways of using them to make your budget go further
- Customer Service and the Guest Relationship ~ building customer loyalty, maintaining customers’ interest, and paving the way for that all important repeat business and referrals
- Involving others ~ a look at your team, outsourcing and finding joint venture partners
- Sustaining momentum ~ making sure you stay on track and implement and achieve what you set out to do
You may know many of the tactics already, but are you carrying them out? If not what’s standing in the way? On this programme I’ll take you step by step to give you:
- Advice
- Actions
- Accountability
Remember I don’t believe in having you sign up for a programme that will sit there untouched. I want you to take action, so this will be a very practical programme.
So let me talk you through how you’re going to get all this amazing information
The beauty of an on line coaching programme is that you can access it wherever you are in the world and at a time to suit you.
Each module is delivered on line and consists of:
- In-depth written tutorial on the topic covering background, how-to’s, action strategies, and more
- Coaching questions for you to relate the principles to your own hotel, and where you update me on progress to keep the focus on practical application for your own business situation
- Personalised online feedback, coaching and support on your responses, on a weekly basis to keep you right on track
- 3 x 30 minute one to one laser coaching sessions on Skype (or phone if you prefer) for extra focus, to bounce ideas and address your biggest challenges
- Additional supporting resources and downloads to give you everything you need for taking action – checklists, audits, spreadsheets and guest interviews
| Your questions have helped me clarify my priorities, focus my thinking and opened up opportunities. As a marketing exercise it was immensely valuable for as a small business it is always difficult to decide where to focus our time and money for the best return. The topics we covered and the questions you asked have helped us identify very specific opportunities for our business and will give us more confidence about targeting a specific customer market. Your approach and friendly manner are an asset and made the wholeprocess a pleasure to undertake.Nick Westington |
Let me share a few of the things you won’t get on the programme:
- No quick fix, one size fits all. Your hotel is unique and there’s no way that one prescriptive solution would be right for everyone – No sneaky sales tactics to get your guests to buy when they don’t want to. I want you to feel completely comfortable and authentic with what you offer your guests and the way you conduct your business. – All the answers handed to you on a plate. You know your hotel better than anyone and deep down you know what works; I’ll simply be asking you the right questions to help you find the answers to what will work for YOU and YOUR hotel.
| Caroline has helped my conference centre team develop both their ideas and confidence to better promote the wonderful facilities we have. I have been very impressed with Caroline’s gentile but firm approach which ensured that her advice and guidance has been well accepted.D’Arcy Myers, Wessex Heartbeat Education Centre |
Fast Action Bonuses
If you are one of the first lucky 7 to register for either programme I will be giving away a number of fantastic one off bonuses
- 3 extra laser coaching sessions Value £375 so you have one session every 2 weeks throughout the entire programme, for additional focus, clarity, accountability and trouble shooting to help keep you right on track
- Unlimited email support for the duration of the programme for those one off queries. This means you can contact me via email over and above the feedback you receive on the core programme, to answer those one off questions
- Profitable Hotel Promotions programme – My popular step by step programme giving you everything you need to plan, cost and run a profitable promotion for your hotel
- A complementary ticket for my live event in London on 11th October
IMPORTANT: These fast action bonuses are only available for the first 7 to register (…Just 2 places left)
The reason I am doing this is because I want action takers. One of the things I have noticed is that the people who do best when they work with me are those that TAKE ACTION. So I’m going to reward you NOW for taking FAST ACTION.
What is the investment?
There are 2 easy payment options: either a one off payment of £997, or 3 payments of £397 (processed in monthly installments). That’s getting one to one coaching with me for 3 x 30 minute laser session plus weekly online coaching and mentoring support. To have this level of input with conventional coaching would normally cost my clients in the region of 6 times this amount.
And of course if you hurry you’ll also get all the great bonuses making it amazing value.
This programme won’t make you into the next Le Manoir or Malmaison. But what it will do is help you get well on your way to establishing your own identity and getting the exposure and business you deserve.
Still not sure this is right for you?
If you have any questions at all… please ask! And I’ll help you decide if this programme is right for you, as it’s important to be certain. Just drop me a line at caroline@zealcoaching.com with your questions. Better still, give me a phone number and I can call you back at a time to suit you.
** Fast Action Bonuses**
Your Fast Action Bonuses available only for the first 7 to register |
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Laser Coaching Sessions An extra 3 x 30 minute one to one laser coaching sessions for additional focus, clarity, accountability and trouble shooting. |
£375 Value | |
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Profitable Promotions Programme
A Copy of my Profitable Promotions Programme – everything you need to plan, cost and run a profitable promotion for your hotel |
£197 Value | |
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Unlimited email support
Email support for the duration of the programme for those one off queries. This means you can contact me via email over and above the feedback you receive on the core programme, to answer those one off questions you may have in giving your hotel a competitive edge |
£397 Value | |
TOTAL VALUE |
£969 |
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IMPORTANT: These fast action bonuses are only available for the first 7 to register (and 5 have been snapped up already!)
The reason I am doing this is because I want action takers. One of the things I have noticed is that the people who do best when they work with me are those that TAKE ACTION. So I’m going to reward you NOW for taking FAST ACTIONThis programme won’t make you into the next Malmaison or Le Manoir. But what will get you well on your way to establishing your own identity and getting the exposure and bringing in the business you deserve.
Here’s a summary of what you get
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I look forward to seeing you on the programme
Best wishes
Caroline Cooper
P.S. These fast action *bonuses* are only available for the first 7 to register for the programme. I envisage the bonus places being snapped up very quickly. I’d hate you to miss out, so register NOW to ensure you are one of the lucky 7 .
P.P.S. Look, here’s the bottom line. It doesn’t matter to me if you invest in this training or not. It DOES, however, matter to me that you MAKE A DECISION about it before you jump off this page. Please don’t let this be one more thing you need to “think about.” Nothing will keep you from your goals faster than delaying decisions. So YES or NO, trust that and move forward. If YES, reserve your spot and know that you have made a huge step toward investing in yourself, in your business and in your future success.