How would you like to concentrate your efforts for this year into making 2013 the year that you finally achieve the business you’d always hoped for?

Whether you own your own hospitality, leisure or tourism business, or manage it on behalf of the owner, there are times when you worry about retaining existing business and maintaining or improving profitability.

You don’t need me to tell you that attracting enough customers to your business can be tough.

And it doesn’t help when you hear all those doom and gloom merchants banging on about the economy and making all your would-be customers nervous about spending any of their disposable income. It can feel like an uphill struggle, can’t it?

So whatever happened to that dream of your own business that would allow you the lifestyle you want; more time to spend with friends and family, freedom of a bank balance that would allow you to travel, the pride of a business that’s delighting your customers and everyone’s talking about, and making you a great living whilst building up your retirement pot?

You want to know how you can:

  • Fill those empty nights, quiet days or dead evenings?
  • Get your reguarls coming abck more often
  • Continue to make a profit when customers are looking for a bargain?
  • Compete with the new budget hotel, chain restaurant or new attraction opening down the road?

You just don’t know how!

A personalised one to one programme with Caroline Cooper will show you how.

Hi, my name is Caroline Cooper and I work specifically with independently owned hospitality, leisure and tourism businesses helping them get more of the customer they want and just as importantly, keeping them.

Although I have over 27 years’ experience of working in hospitality, ranging from hotels to leisure and casual dining, and including 13 years as head of training and development for one of the UK’s largest catering companies, my expertise is not in spouting lots of irrelevant knowledge and blinding you with science. My gift is in helping you see what’s right for YOUR business that fits in with your style, your values and your aspirations.

That doesn’t mean to say that I won’t give you advice and direction. Nor that I won’t stop you wasting time on – or delegating – things you do simply because you enjoy them rather than contributing to the business. It doesn’t mean that I won’t push you out of your comfort zone or give you a kick up the rear. But what is does mean is that whatever you work on you will doing it because you can see how it fits in with your master plan (which we’ll create by the way if you don’t already have one!)

Imagine having a fresh pair of eyes; someone with whom to talk though your ideas, and give you some structure to what you need to do next.

I’m guessing if you’ve read this far you have probably already tried going it alone, and if it hasn’t worked thus far now is the time to get some help.

Here’s how….

I can help you build clarity around what you want to achieve for your restaurant business. My approach is to build on what you already know, rather than stating the obvious. That’s why every one to one programme is tailor made to suit your business and your needs.

With my help you determine your goals, identify any barriers standing in the way, and analyse what’s working and what’s not, drawing on your (and my) wealth of experience and skills.

We then focus on specific areas to achieve these goals. This may start with laying out your long-term strategy. This may not seem a priority if all around you is chaos, but what this will allow is a focus for all your future decisions and actions.

And because everything we do is focused on your needs and vision, you’ll find yourself much more motivated to take action on the things that make a difference.

Here are just some the topics you might want to focus on

  • Establish a retention strategy to tap into your existing customer base and get more repeat business
  • Find the hidden sales opportunities in your existing products and services and how to get more of your customers happily spending more on each and every visit
  • Establishing systems and processes for your business, which enables a smoother running and more cost effective and consistent operation, even when you’re not there.
  • Gaining motivation and enthusiasm – whether for yourself or from your team – for those all important tasks that you’re consistently putting off (despite the fact you recognise their value)
  • Finding ways to get back a better work-life balance, instead of having to feel as if your business is controlling your life


How to break the habits that are holding you back to create the profitable business you want

If you have ever worked with a personal trainer you’ll know how much more effective it is than trying to get fit without anyone to cheer you on. Having someone there to help you focus and push you onto success is so much more enjoyable than slogging it out alone.

It is this support and encouragement that gets results in business too.

Working with a mentor is similarly results orientated, inspiring you to identify and accomplish your goals far more quickly than you ever could on your own.

You will also benefit from my experience and knowledge in:

  • Establishing long-term goals and direction for your business, helping you establish your exit strategy
  • Dealing with difficult staff to ensure you get what you want without leaving you exposed to any backlash
  • Helping you take a step back and re-focus when you are feeling overwhelmed by your business, so you focus your efforts into the things that really matter and deliver results
  • Building your confidence and gaining support to deal with new or challenging situations so you are motivated to take action
  • Having a sounding board for your ideas and be able to discuss them in confidence so you can test and refine them before going live
  • Getting expert advice on what needs to happen to get your hospitality or restaurant business back on top form and running smoothly, so you’re free to concentrate on working ON your business rather than being wrapped up IN the day-to-day
  • Gain the tools and knowledge to run your business effectively, efficiently and profitably giving you a clear advantage over your competitors

And that’s just the beginning. Because you are involved in identifying what needs to be done you are in a stronger position to continue to develop your business beyond the time we spend working together. This means coaching can help you achieve more in less time, because you’ll focus on prioritising your time to work specifically on goals that matter to you and the business.

What we end up working on together is entirely up to you and your present circumstances. That’s the great thing about a personalised 1-2-1 programme – there’s no fixed agenda to squeeze you in to!

You and your business are an individual and your goals and aspirations are unique to you. And although I have much to share with you, not all of it may be relevant to your needs right now.


Caroline has helped my conference centre team develop both their ideas and confidence to better promote the wonderful facilities we have. I have been very impressed with Caroline’s gentile but firm approach which ensured that her advice and guidance has been well accepted.
D’Arcy Myers, Wessex Heartbeat Education Centre

You have three options. Which one you choose depends on whether you want the full VIP treatment or you feel you just need a giant kick up the rear to get you going in the right direction, fast.


VIP 4 month results programme

Best for Business Owners and Managers who are serious about making a big difference to their business

A highly personalised, tailored and results focused programme to enable you to achieve your long-term goals and sustain long-lasting change and results.

The number of hours that you work or the amount of effort you put in doesn’t necessarily equate to a successful business. Whether you’re the owner of chic city restaurant, the manager of a rustic country inn or the café manager within a visitor attraction there are some key fundamentals you have to get right such as:

  • Having a vision to your business and set clear goals and communicate your expectations to others
  • Truly understanding your market, what you offer that meets their needs and what differentiates you from your competition
  • Knowing how to reach your target audience and encourage repeat business
  • Being able to build relationships with your customers, suppliers, the media, your peers, your team, and joint-venture partners and influence stakeholders
  • Using your team effectively by delegating, inspiring and empowering them to work without constant supervision
  • Generating ideas and encouraging and building on contributions from others to move the business forward
  • The ability to prioritise and get things done- both personally and through others – to reach your goals and targets

This programme is by application only, and it’s definitely not for everyone.

This programme is not about planning: it’s about taking action, and changing your approach for lasting results.

The benefits to you are:

  • You get crystal clear about what you want to achieve over the next 12 months and what needs to happen to enable you to get there
  • You’ll identify quick wins to get the ball rolling
  • You have an opportunity to go into real depth on a the critical areas that can make or break your business
  • You get hand holding in implementing some of the more challenging actions needed
  • You’ll have the chance to review your achievements and less successful strategies so you know exactly what works and what doesn’t and adjust your approach accordingly
  • You’ll create a strategic plan to help you move forward and sustain momentum long term

You get:

  • An initial breakthrough day where you and I meet and work together face to face at a relaxing four or five star hotel (or other VIP location) and get totally focused on the results you are looking for. We’ll work on your vision, 12 month goals, blocks, barriers and draw up a schedule of how we will work together and what we focus on first.
  • Six 45 minute one to one telephone/Skype sessions on specific areas of your action plan and build your strategy
  • A further 2 hour face to face strategy session scheduled during months 2 or 3 to help iron out any challenges, problems or surprising unplanned opportunities that need to be incorporated into your plans
  • Fortnightly accountability where you report on progress, record successes and ask for specific support on any areas where you are struggling; to get you into the habit of taking action
  • Emergency hotline where you can get access to me to deal with urgent issues in between your monthly coaching and mentoring calls
  • Email support throughout the programme

What you won’t get

- Loads of generalised information that you either know already, isn’t important to you, or that overwhelms and distracts you
- The need to travel and take big chunks of time out of your working week
- Me doing your job for you! You will be held accountable and will be the one taking action

Your investment

£5000 for payment in full

Payment plan:  3 payments of £1800 (totalling £5400)


Take action coaching package

Best for Business Owners and Managers who want some short term hand holding

  • Are you frustrated that you’re not sure exactly what actions you need to take first to start achieving your goals?
  • Do you know what you need to do, but lack the accountability?
  • Do you find it difficult to stay focused on what you need to achieve?
  • Have you tried to move things forward in the past and so far are just not managed to succeed?

Coaching packages with one-to-one support from me oline start from £297 per month. There is a minimum commitment of three months for any coaching programme.

What you get:

  • A minimum of 1 x 90 minute telephone coaching session per month (you can increase the frequency to weekly, fortnightly, or every three weeks; whatever format and structure suits your needs best)
  • Fortnightly accountability where you report on progress, record successes and ask for specific support on any areas where you are struggling; to get you into the habit of taking action
  • Emergency e-mail support for those one-off queries between sessions

The results:

  • Actions: total clarity about what you need to work on following each session
  • Accountability: to help you keep on track
  • Achievements: a continual review of the results achieved so you know exactly what’s working and what’s not so you can continue to achieve results long after our coaching relationship has ended


Your investment

Three-month programme (based on one session per month) £890

6 session package £1650

12 session package £2500

This programme might also be suitable for key members of your team to help with their day-to-day management, leadership, or in helping them to take on new responsibilities.


Business booster strategy session

Best for Business Owners and Managers who want to take instant action

If you are after a short, sweet burst of energy and re-direction, then this shorter programme is ideal for you.

  • Are you uncertain of your next steps to develop your business?
  • Do you have a fair idea of what you need to do the just can’t find the motivation?
  • Are you struggling to see the wood for the trees, and not quite sure where to start?
  • Are you getting frustrated that you’re not able to take time out of your business without it grinding to a halt?


This business booster strategy session may be the kick-start that you need.

From just £397

Focusing on identifying your priorities and quick wins, this is an intensive one-to-one session with Caroline. This is for you are if you’re struggling to know where to start or just can’t find the momentum to get going in taking your business forward.

This is also a great way to get started on a one off project that you need to get off the ground, but just can’t find the momentum or the right place to start.


You get:

  • A 2 hour one-to-one session with Caroline to get you focused on where you need to start
  • 2 follow-up 30 minutes mentoring calls to help get things implemented
  • All phone sessions are recorded and sent to you as an MP3 so you can listen and review to help keep you on track.

The results:

  • Clarity of your goals and strategy for the coming six months, or for a specific project
  • Identify specific doable actions to achieve quick results towards your goals and strategy
  • Detail bite-size actions to get things moving to help you accelerate results, productivity and profits

Your investment

Just £397 (by phone or Skype)

Or meet in person in Horsham, Guildford or Chichester for the 2 hour session for £597


Strategy Call

Or if you’re really not sure what’s best for you start off with an initial one hour session for just £97 to get a feel for how I work and finds what’s best for you. You can book that right now here.


A word of warning…………………….

….there’s no magic wand

As much as I would love to help you create the hospitality business that you aspire to own, I can’t make it happen by magic.

I know you know this deep down, but I wouldn’t be able to help you in any way unless I am clear that you understand this. There is no easy way to make more money without taking at least some action. A steady stream of happy and profitable customers isn’t simply down to wishing it will happen, nor is just down to luck. The trick is ensuring the actions you do take are the ones that will give you the biggest impact.

Whichever programme you wish to discuss with me, you have to be aware that I expect you to take action after and during our sessions together … sometimes massive action that means that you find yourself at times being pushed out of your comfort zone.

I’ll be there to support you. I’ll be guide and your mentor. But as much as I can kick your rear in to the right direction, I can’t do it for you. That is up to you!


I met Caroline having just purchased a small independent hotel and joined a networking group of hotel owners/managers in my area.   Being completely new to the industry I was very much the “rabbit in the headlights” and not really sure how to progress building our business.Caroline offered support through Zeal Coaching on a one-to-one basis in order to help me work through the minefield of marketing and promoting our business.   She was excellent in keeping me motivated and on track and put a lot of time and effort into my business with her ideas and techniques.  Setting useful tasks and deadlines in which to complete them – often necessary when there are a hundred and one other things to be doing!The principles she uses and methods of monitoring success are suitable for businesses large or small and what was most refreshing was to work with someone who didn’t swamp me in jargon or expect large investment in advertising or commitment.With the help of Zeal and Caroline we managed to get our business up and running and her on-going support is always there in the background.Karen Ockelford, Owner, Mill House Hotel and Restaurant

So, as long as we are clear on that … then let’s talk.

Here’s what you need to do right now …

Your first step is to simply put your name and email in the form below and I will direct you to a short, online application form. Once I receive your completed form, we can schedule a time to speak on the phone or skype.

Give me a call on 01403 752487 or 07887 540914 or drop me an e-mail at and we can discuss what you need and take it from there.

Are you ready to take some action to get your business on track right now?

P.S. Here’s the important bit – nothing will ever happen unless you take some action today.

So why not take the first step now and take some positive action to get the support you need right away.

E-mail me now at or call me on 01403 752487 or 07887 540914