If you want to learn the strategies and techniques you can apply on a day-to-day basis to drive up your customer spend per head and get your customers coming back time and again download my free report today
Here are 77 ways to boost sales and get more repeat bookings from your existing customers to generate more profit for your restaurant
Yesterday in Part 2, it was all about gaining knowledge and skill to help the business overall, today will be bringing together by confidence building with your staff. Building Confidence It’s all very well knowing what to do and say, but you know how sometimes when you come to say something the words just don’t [...]
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Yesterday in Part 1, we talked about how the scene is being set for the first impression of your business and also who contributes towards it, today it is about increasing knowledge and skill base and how this will help contribute to improve your sales in all roles within your business. Knowledge In order to sell, upsell, or [...]
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Over the next few days you will read about how you can get the best from your staff and find out how they could improve sales within your business. When I’m delivering customer service or sales training in hotels or hospitality businesses I often ask the question; “Who here has a responsibility for selling?” Obviously all [...]
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Keep talking Give constructive feedback -what have they done well and how it has contributed; where they have fallen short and how this can be improved. Communication is a two-way process, not only do people need to know what’s going on, they want to be heard. Daily briefings need to include what’s happening that could [...]
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I’ve worked with a number of businesses recently who have had to make cuts and changes. This makes people uncomfortable, and so when another opportunity comes along, they jump at the chance if they feel it has better long term security. Communicate any changes that are happening in the business before they happen, and how [...]
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Yesterday we looked at why staff leave. Today we focus on positive reasons to stay Recognition and reward If the reason they give is more money look to see how your rates compare with the competition (bearing in mind for some roles your competitor for staff may be in totally different industries). But also look [...]
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I was at hoteliers’ meeting recently, where one of the topics of conversation was finding good quality staff, in particular chefs. We already know that there is a lack of new talent entering the industry so it’s important that we hang on to our best people. The hospitality industry has always had one of the [...]
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Your relationship shouldn’t end the minute they walk out the door. Keep in touch with your guests. The first and most obvious way to make contact with them after they’ve left is to write and thank them for their business. Not a mass produced impersonal e-mail, but a personalised letter sent by good old-fashioned snail [...]
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What can you do to make their onward journey all the easier? Assisting with online airline check-in, arranging taxis, looking up train times, printing out directions for the onward journey; checking the travel updates; looking up an updated weather forecast of their next destination; and doing all of these things the night before they leave [...]
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The level of service a guest receives should be maintained right the way through to leaving the car park at the end of their stay. Breakfast on their last day should be memorable for the right reasons; consistent service and being mindful of people’s travel plans and not wanting to be held up. Offering a [...]
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