Attention: Business Owners and Managers
Would you like to increase your sales?
Pretty much every business I speak to would like to have more sales.
Would you too?
The good news is there are only three things you need to do to increase sales. These are:
- Increase the number of customers
- Increase the average sale per customer
- Increase the numbers of times customers return and buy again
But, there’s some bad news too…
So many businesses invest all their marketing budget, time and effort into bringing in new customers, only to do business with them once and then never to be seen again. So the quest for new customers has to start all over again.
Stop and think about this for a second….
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Does this sound like a familiar story for you?
- You’re frustrated that you’re not getting as much business as you’d really like
- You’re confused as your existing customers seem happy enough with what you provide but you feel so demoralised that they seldom, if ever, come back for more
- You’re struggling to find ways to encourage people to spend more or come back more often
- You’re forever putting off the follow up and when you finally get round to it it’s all a bit haphazard and unfocused
- You know you ought to follow up with your customers but you’re nervous about how to do this without feeling pushy
- You’re exhausted and drained (mentally and financially) by the amount of effort you’re having to put into your sales and marketing efforts on getting new customers
- You want to get more sales right now, and you want it to be easy and profitable!
Just imagine how much better it would be to be feeling….
- Confident in the knowledge that you can get your message in front of the type of customers you love to work with you’d love to get back (and which ones you’re happy to let slip away!)
- Understand exactly what your customers love and what they value most so you can focus precisely on the things that with attract their attention and get them back time and again (and gladly refer you to all their friends)
- Enthusiastic about all the simple opportunities to get your customers spending more AND thank you for it!
- Proud that your customers feel appreciated and are eager to come back
- Reassured that you have a strategy in place to increase the lifetime value of each customer
- Relaxed that you have a team in place to be proud of and who’ll support you in your efforts to retain business, even when you are not there
Then you need to get a strategy in place to capitalise on the potential business that’s right under your nose!
Let me explain…..
Often the fastest way to grow your bottom line is not just on new business but to focus on:
- Increasing the average transaction value or size of the sale of each of your customers each time they buy from you
- Increasing the number of times customers return by again
Handled correctly repeat customers are significantly easier for you to sell to and more profitable for you than new customers because:
- They already know who you are and what you offer
- They have first-hand experience of how well you deliver your product or service and hopefully like the result
- They have already been on the receiving end of your service so by now you will have started to build trust
- You now have information on them so you’re able to personalise and tailor your communication
It’s estimated it costs anywhere from 5 to 8 times more to gain a new customer than it does in getting repeat business from your existing ones.
Hi, I’m Caroline Cooper and I work with small independent service based businesses, helping them to turn casual buyers and visitors into long term naturally loyal customers...There are two key ways I do this…
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The bottom line is …..
Regular repeat customers generate more profit and create less hassle. It costs less to get them back in. And they not only spend more, but are happy to do so.
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So……
If you were to divert just 50% of the time and energy you currently spend on gaining new customers to selling more to your existing customers you’ll soon see a positive impact on your margins.
Your aim is to increase the lifetime value of each customer, to gain the maximum return on all your efforts to win them in the first place.
The shocking truth is a satisfied customer isn’t enough. We need to build loyalty.
It’s estimated over two thirds of customers will fail to return if they feel unappreciated.
This is the number one reason businesses lose customers.
So, doesn’t it make sense that whatever your business – be it hospitality or hair dressing, or whether you’re a gift shop or a glorious garden – your business needs to place as strong an emphasis on keeping existing customers as it does on gaining new ones?
But you want customers to come to you because they love what you do, because they get a great experience, because they know that they can trust you so have no hesitation in referring you to others, and because you give them a really compelling reason to want to come back. This way they’ll become naturally loyal to you.
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Sounds great in theory, Caroline, but how do I do this?
I help businesses ensure their customers love everything they do and they feel cared for; that they get an outstanding experience which leaves them with a positive lasting impression.
I help businesses to find ways to continue to build the relationship to establish trust and pave the way for referral business.
And I help businesses ensure that their customers have every reason to return and to move from being a one-time buyer to become naturally loyal customers.
My ethos is to make you as self sufficient as possible, involving you in building your strategy and planning the process so that you can continue to implement the strategies long after I’ve gone.
If you don’t yet have a strategy to help you achieve all of these things, get started immediately by downloading my report on 10 top tips for getting started with email marketing or to learn more contact me on 01403 752487 or email me at caroline@zealcoaching.com
